FAST LANE – trade fair stand and monumental light installation

Client Vodafone  Event CeBIT  Year 2015  City Hannover, Germany  Area 2200 sqm

WHITEvoid once again creates an overall concept and designs the trade fair stand and exterior area for Vodafone’s appearance at CeBIT fair in Hanover.

The main focus of the 1500 square meters indoor area is the so-called FAST LANE with dynamic product presentation accompanied by a suspended monumental light installation complimented by pixel mappable light strips integrated in the floor – a symbol of speed of network.

The four main topic areas in telecommunications are presented in two side structures, the ‘Experience Rooms’. Based on the success stories of Vodafone’s satisfied customers and partners, four sceneries were created to enhance the experience of the world of telecommunications.

Concept & Stand Design

Light Installation Design

Technical Support

Service Factory
Severich & Partner

2016 German Design Award
2016 iF Design Award

Ralph Larmann

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The outdoor ‘Connected Mobility’ area is dedicated to automotive showcases and covers 700 square meters. Two Porsche ‘Speed Pavilions’ are specifically designed for the trade fair containing several connectivity showcases from the automotive sector — from apps to a Porsche driving simulator.

At the integrated Porsche Race Track visitors experience their personal Fast Drive – Vodafone’s ‘Battle of Cool’. Through stress-monitoring technology, the biometric data of passengers was measured and streamed live to the indoor presentation area.

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