FLUIDIC – sculpture in motion

Client HYUNDAI Motor Company  Event Milan Design Week  Year 2013  City Milan, Italy  Area 825 sqm

Shaped by user interaction, molecules of light begin to swarm and aggregate. FLUIDIC combines 8 high-speed laser projectors, a physical point cloud formed by 12,000 spheres and the interactions of its visitors to transform Hyundai’s design philosophy Fluidic Sculpture into a vivid art experience.

Ever-changing dynamic light sculptures are created, conveying the inspirational role played by nature and the ability to continuously adapt and evolve. The suspended point cloud particles are calculated from the viewpoints of the laser projectors. This allows the laser beams to reach all spheres without occlusion even deep inside the array. The laser lit spheres form three-dimensional graphics without any sweet or blind spots. Keeping the same density and intensity the FLUIDIC graphics enable their viewers to observe and interact simultaneously from every point of view. The installation uses multiple 3D tracking systems to sense its visitors.

FLUIDIC was created by WHITEvoid as an interactive light art installation for Hyundai’s solo exhibition in the Temporary Museum of New Design at the Milan Design week 2013.

Collaborators
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Technical Support
LaserAnimation Sollinger

Photos
Christopher Bauder
Till Beckmann

Video
Till Beckmann

Awards
2014 German Design Award / Winner
2014 iF Design Award
2014 Annual Multimedia Award / Silver
2013 Red Dot Award
2013 DER RAUM Award / Bronze
2013 Iconic Award / Best of Best

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