SPACE FRAME II – trade fair stand and monumental light installation

Client Vodafone  Event IFA  Year 2014  City Berlin, Germany  Area 1950 sqm

WHITEvoid once again conceptualizes and designs the trade fair stand for Vodafone. This time the distinguished and memorable booth was a part of the international consumer electronics fair IFA 2014 in Berlin.

A complex and topics diversified architecture is accompanied by monumental light installation hoovering above the visitors.

The central space is divided into three carefully designed zones, each focusing on the main topics in telecommunications and key services provided by the client. The triangular stage positioned in the heart of the central zone focuses on user-interaction, allowing participants to take part in stage shows, concerts, games and presentations. The areas surrounding the central island let visitors experience Vodafone products in real situations from a cosy living room and café to workshop and shop.

All areas are connected through the gigantic light installation symbolizing the network. The stunning light sculpture boasts a mix of nearly 1000 kinetic and static lights, meticulously interconnected in a three-dimensional structure.

Concept & Stand Design

Light Installation Design

Technical Support

Service Factory
Severich & Partner

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