THE WAVE – trade fair stand design and light art installation

Client Roca  Event 100% Design  Year 2010  City London, UK  Area 150 sqm

The international bathroom appliances company Roca desired to present its art and design affinity at the 100% Design 2010 exhibition in London.

This would not have been achieved by showing their existing high-level design products conventionally, but by presenting their trade fair stand as an art installation. WHITEvoid designed a black monolithic trade fair stand as a stage for the specially developed kinetic light sculpture THE WAVE. The sculptural, hanging light arrangement forms generative wave patterns complimented by blue light animations, symbolizing the main element of ROCA, water.

2011 iF Design Award / GOLD
2011 Deutscher Lichtdesign-Preis / GOLD
2011 DDC German Designers Club / AWARD
2011 International Lighting Design Award
2011 Gute Gestaltung Award

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